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Elements to Look for When Choosing an E-commerce Website Theme

In this decade, thousands of e-commerce website themes are on the market. Some are free to use while others you need to pay for them. A theme is the first requirement in making a killer e-commerce site that would attract high traffic and turn them into sales. Also, it is the determiner of how you will relay your information and show your products to the prospective clients.

With this in mind, it is vital to be conscious when selecting a theme for your e-commerce site. Hence, it is important to look for various elements when choosing an e-commerce website theme. Here are the top features to look for:

a)   Simplicity

E-commerce websites need to be simple to use and to navigate. The simplicity of the site is anchored on the theme you select. A good example of this is Shopify with its free simple website templates. Most of the available themes are complex in that they come with rigid layouts, lots of colors as well as excess animations. In some instance, these virtues may not be of preference to you or your prospects. In this essence, when choosing a template for your e-commerce site, you need to consider its simplicity and usability factors. 

Ensure that your theme of choice matches well with your products needs and your business goals. Also, ensure that the theme you choose makes it easy for the customers to navigate and access relevant information on your site.

a)   Compatible with different browsers

Obvious, your site visitors will be using various browsers such as Mozilla, Safari, Opera, Google Chrome as well as Internet Explorer. Most themes work well with given browsers and break down when you try accessing them with others.  Your e-commerce website is your shop.

As such, when choosing an e-commerce website theme, you need to ensure that it is compatible with different browsers. The client should experience the same feeling and access the same information and product displays regardless of the browser they are using.

Otherwise, choosing a template/theme that only works well with particular browsers is the best formula to kick you out of the market.

b)  SEO friendliness

Only an idiot can ignore the power of SEO optimization when it comes to selecting an e-commerce website theme. If you are not aware, a theme may be smart-looking but be a poor performer when it comes to SEO optimization due to poor HTML code generation. As a result, even with excellent content and keyword distribution, your site may not be found on the first page of the search engine. 

With this in mind, it is important to consider how well your theme of choice calibrates with SEO dynamics. It is advisable to seek relevant support and information regarding any e-commerce website theme before making your final decision to use it.

d)    Other users’ reviews and ratings

Unless you are the developer of your site theme, it is obvious that other people are using or have used the theme/template you are targeting. The current and previous users always share their views and sentiments on their experience. As such, before deciding on using any e-commerce website template, it is important to check on other users’ reviews and ratings. A poorly rated theme will also be a shortcoming to you, and the opposite is also true.


As seen, when selecting an e-commerce website theme, it is important to consider several aspects. Even if a theme may be appealing and smart-looking, it may be the worst choice for you due to being SEO unfriendly. As well, since you are not the innovator of the theme you are looking on to use on your site, it is recommendable to check out the ratings and reviews of other users. 


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